B2B Marketing Consultant | Interim Marketing Leadership

01 How I Support You

I integrate quickly into your team and help get things moving

I work as a plug-and-play B2B marketing consultant, quickly integrating into your team and supporting your marketing strategy, go-to-market execution, and demand generation initiatives.

I support companies within technology, SaaS, fintech and consulting, helping translate business goals into clear and actionable marketing priorities.

I believe marketing should move the business forward. That means combining structure, collaboration and execution, while keeping people aligned and projects progressing.

Often projects are stalled — not because marketing leadership wants them to be, but because the team is simply too busy. There are always urgent priorities, and it becomes difficult to take on the next important initiative.

That is where I come in.

With many years of experience from international B2B organisations, I step in quickly, understand the context, and help get things moving. I have a broad knowledge of working with different marketing technologies and easily get going.

I do not need a long runway. I engage with stakeholders, create clarity, and ensure progress.

From strategic planning to delivery, I take responsibility for ensuring that things are defined, coordinated and completed.

02 What I Offer

End-to-end B2B marketing support — from strategy to execution

Marketing strategy and planning
Go-to-market initiatives
Brand positioning and messaging
Content development and thought leadership
Demand generation and lead generation
Marketing automation and campaign coordination
Events, conferences and field marketing
Webinar strategy and execution
Video production and content activation
Cross-functional marketing project management

Whether you need additional capacity, senior marketing experience, or structured execution support, I adapt to your organisation and work alongside your team.

How We Work Together

Supporting established marketing teams

If your marketing team is facing high workload, growth ambitions or complex initiatives, I provide structured and hands-on support — short or long term. I coordinate stakeholders, align with in-house teams, and drive overall project structure and execution.

Cross Markets webinar programme

A client needed to plan and launch a structured webinar series targeting their existing customer base. Quickly.

Scope:

24 webinars with a KPI of reaching 5.000 registrations.
5 international markets
Localisation into local languages

My role as marketing project lead included:

Coordinating stakeholders and presenters across markets
Aligning with in-house marketing, design and digital teams
Managing website and webinar platform setup
Ensuring alignment with product marketing
Running train-the-trainer sessions for presenters
Driving overall project structure and execution

Duration: I managed to get the webinar series live within one month, and in total the time I will be engaged in this project will be between 3 to 4 months.

The result was a scalable and structured webinar programme aligned across functions and markets.

Interim marketing leadership

If you have limited or no in-house marketing capability, I can step in as interim marketing manager.

I help you:

Define your marketing strategy
Establish structure and processes
Clarify positioning and messaging
Execute campaigns and activities
Align marketing with sales and commercial objectives

Building marketing from the ground up

A client became fully independent after previously sharing marketing resources with another organisation.

Together with a freelance content specialist, we are in the process of building the company’s new marketing foundation, including:

Developing a new brand positioning and name
Creating a new visual identity
Building the marketing strategy and roadmap
Developing website content and messaging
Preparing the launch of a new website
Planning events and webinar initiatives
Building structured lead generation campaigns

This engagement combines strategy, execution and long-term structure.

Scalable delivery

I collaborate with a trusted global network of freelance marketing specialists and boutique agencies. This allows you to scale your B2B marketing activities without unnecessary overhead, while ensuring the right expertise for each project.

04 About Rie

I believe marketing should create momentum

I bring more than 20 years of experience within technology marketing, software marketing, fintech marketing, and B2B consulting environments.

I have worked in international organisations including:

Microsoft Symantec SimCorp Siteimprove Experian Devoteam YAVICA

My background includes:

Global go-to-market strategy
Demand generation programmes
Digital marketing and campaign leadership
Brand positioning
Cross-functional collaboration with sales and product teams

I have led marketing initiatives across markets, collaborated closely with sales and product teams, and built marketing programmes that delivered measurable commercial impact.

But titles and company names only tell part of the story. What has shaped me just as much is where I come from.

I grew up in the Dominican Republic in a family that chose the entrepreneurial path. For more than 35 years, my family has built and run their own ice cream cone and cookie company.

Being close to a family business from an early age gave me a deep respect for what it takes to build something from the ground up. I saw first-hand the importance of persistence, quality, relationships and commercial thinking. When you run your own business, there is no distance between strategy and execution. Everything matters.

That mindset has followed me throughout my career.

I understand the responsibility that comes with growth. I understand that marketing is not decoration — it is a business driver.

I am based in Copenhagen, Denmark, and work with organisations across markets and time zones.

Having worked in international B2B environments for most of my career, I am used to collaborating virtually, leading cross-border projects and coordinating stakeholders across regions. Physical location has never been a limitation — structure, clarity and communication matter far more.

I work fluently in Danish, English and Spanish, which allows me to engage comfortably with teams and stakeholders across different markets.

Whether your organisation is local, Nordic or international, I adapt to your setup and ways of working.

I combine strategic thinking with hands-on execution.

I am comfortable discussing positioning and commercial direction with leadership in the morning and coordinating campaign execution in the afternoon. I enjoy bridging the gap between strategy and delivery.

Too often, strong marketing teams are simply overloaded. Projects stall not because they are unimportant, but because there is limited time and capacity. That is where I add value — creating clarity, structure and progress.

I listen, ask questions and ensure alignment across stakeholders. I am structured and pragmatic, and I care about delivering work that makes a measurable difference.

Colleagues often describe me as calm, empathetic, positive and commercially focused. I believe good collaboration is built on trust, professionalism and a shared goal of moving the business forward.

After many years in international organisations, I chose to work independently.

I wanted the flexibility to step in where companies genuinely need support — whether that is interim marketing leadership, structured go-to-market execution, or additional capacity during growth phases.

As an independent consultant, I focus on impact. I integrate quickly, take responsibility and ensure that initiatives move from discussion to delivery.

Over the years, I have worked with:

Marketing strategy and planning
Go-to-market initiatives
Brand positioning and messaging
Demand generation programmes
Digital marketing and campaign execution
Webinar and event strategies
Cross-functional collaboration across sales, product and leadership

I understand both the strategic and operational realities of B2B organisations — and how important alignment is for commercial success.

If you are looking for a structured, experienced and pragmatic B2B marketing partner, I would be happy to have a conversation.

Frequently Asked Questions

It means I integrate quickly into your organisation without a long onboarding period. I step into your team, understand your commercial priorities, stakeholders and marketing setup, and begin contributing from day one. I combine strategic direction with hands-on execution and take responsibility for moving initiatives forward.

You should consider interim marketing leadership when:

Your team is overloaded
You are in a transition phase
You lack senior marketing experience internally
You need structure and direction quickly
You are launching a new go-to-market initiative

My core experience is within technology, SaaS, fintech and consulting environments. I understand complex B2B offerings, longer sales cycles and the need for close alignment between marketing, sales and product teams. However, the principles of strong B2B marketing strategy, demand generation and go-to-market execution apply across industries.

Both. I am comfortable defining brand positioning and marketing strategy with leadership, and equally comfortable managing campaigns, webinars, events and marketing automation execution. My value lies in bridging strategy and delivery — ensuring that plans are translated into action.

Yes. I have led international marketing initiatives across multiple markets and time zones. I am used to coordinating stakeholders virtually and managing localisation efforts. I am based in Copenhagen and work globally. I speak fluent Danish, English and Spanish.

I do not require a long runway. Once we have clarified scope and priorities, I can step in quickly and begin creating structure, stakeholder alignment and forward movement.

My focus is always to drive commercial impact. That can include:

Structured go-to-market execution
Increased demand generation and lead flow
Clear brand positioning and messaging
Content creation and thought leadership
Scalable webinar and event programmes
Stronger marketing-sales alignment

Marketing should not just look good. It should create measurable progress.

Engagements vary depending on your needs. Some projects run for 1–3 months (for example, launching a webinar programme or supporting a campaign rollout). Others involve longer-term interim marketing leadership or strategic advisory support. We define scope together based on your situation.

Your Plug-and-Play B2B Marketing Partner